Reporters, columnists and journalists are regular people just like you and me. They want the same things you do. Something unique and special that they can help promote into the world. Or actionable advice that they would be interested in implementing into their everyday lives. Once I figured out that all I needed to do was hit these guidelines, I was able to get myself into a ton of publications.
But there's also the other end of the spectrum as a columnist. In the last few months, I was signed up for Cision, a platform that PR professionals use to send stories to reporters. I had to make a separate email account to handle all the requests because they were filling up my inbox from things I actually get paid to do, like manage growth on social media accounts, help people out with their reputation and personal brand or ghost writing for super successful entrepreneurs. I glance at the other email address from time to time, but I hardly turn any of the inquiries into stories.
Recently, I met another columnist for Forbes, Ky Trang Ho in a group on Facebook called Shark Tank Entrepreneurs. She uses a site called HARO (Help a Reporter Out) very frequently searching for stories that fit her criteria.
The problem
Most people have no idea how to approach the media, PR companies included. They don't know what to say or do and this just turns them off. That's why I have a secondary email address and why Ky turns down most the stories and quotes she receives.
Ky has heard many people say that HARO is a waste of time because they don't get quoted. However, she feels that good responses from HARO are few and far between for five main reasons.
According to Ky, these are the top 5 reasons why you aren't getting quoted by the media:
To Read more visit here: https://www.inc.com/leonard-kim/the-brutal-truth-behind-why-the-media-will-not-quote-you.html
Source By :- ky trang ho forbes , Ky Trang Ho
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